When a voter asks a chatbot about a candidate, the answer often comes from Ballotpedia. Research from the Center for Campaign Innovation found it cited in about 30% of chatbot answers about candidates, and in 42% of Google Gemini’s. Eric sits down with Leslie Graves, founder and CEO of Ballotpedia, to find out why. Her answer is simple: structure, original content and plain text.
They dig into why candidates should fill out Ballotpedia’s Candidate Connection survey. A race’s page on Ballotpedia can draw page views equal to 20 to 30% of the people who vote in it. Leave gaps on your own website, and AI may fill them with a four-year-old Reddit thread about something you said at a town hall. Leslie’s advice: don’t game the algorithm. Write for people.
Ballotpedia: https://ballotpedia.org
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