Women today are no longer just consumers, they are key decision-makers shaping household spending, market behaviour, and even policy direction. In Indonesia, over 14% of working women are the primary breadwinners, more than 60% of consumers factor sustainability into purchasing decisions, and 48% are willing to give up brands they see as irresponsible.
In this episode of Y&S in Minutes, our Consultant Grisela Mutiara explores how women are driving conscious consumption, influencing brand accountability, and redefining growth strategies in Indonesia – making it clear why listening to female consumers is no longer optional for brands or policymakers: https://www.yamada-spire.com/resources/news-events/
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