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What money message did you inherit — and is it helping or holding you back?

In this powerful episode of The WEBB Remedy Podcast's Money Mindset Conversation Series - sponsored by PNC Bank - co-hosts Rinnie Orr and Stephanie Terry sit down with Alexa Avery, Founder of Lecca Service Group, to explore how race, class, gender, and family messaging shape what feels "normal" or "possible" financially for entrepreneurs.

This conversation goes deep — unpacking the Cycle of Socialization, generational trauma, and the unique mindset barriers BIPOC founders face when it comes to funding, pricing, and asking for what they're worth.

In This Episode, We Talk About:

The Cycle of Socialization Around Money

• How beliefs about money are shaped long before we make our first financial decision
• The role of family, culture, religion, media, and social systems in teaching us what's "normal" financially
• How race, class, and gender influence what people believe is financially possible
• Ways to interrupt the cycle and start rewriting inherited money beliefs

Key Takeaways:

• Money beliefs are learned — and they can be unlearned
• Breaking cycles requires both mindset work and structural support
• Financial empowerment starts with awareness and community

Sources: Harro, Bobbie. "The Cycle of Socialization." Readings for Diversity and Social Justice, 3rd ed., edited by Maurianne Adams, Routledge, 2000, 15–21. 

For more information - 

WEBB Squared, www.webbsquared.org, contact rinnie@webbsquared.org

WEBB KiDDZ, www.webbkiddz.com, contact stephterry@webbkiddz.com

Lecca Service Group, www.leccaservicegroup.org, contact alexaworksfine@gmail.com

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Special Thanks:
This episode is sponsored by PNC Bank, proud collaborator of WEBB Squared in creating the Money Mindset Conversation Series.

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We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.