Description

What are your assets?  Why is it essential to organize them?  How should you approach it?

• What are assets?
  • Photography
  • Videos
    • Of yourself, team
    • Projects
  • Product/resource lists
  • Trend ideas/topics
  • Your bio
• Why is it important to have your assets?
  • PR
  • Social media
  • Website
  • Other marketing
• Why for PR
  • Media opportunities often have short deadlines
  • Especially HARO opportunities (lead magnet)
  • It’s much easier if you have it ready and organized!
• How to organize your photography/projects
  • Use cloud-based storage like Dropbox or Google Drive
  • Organize by
    • Project
    • Scope (kitchen, bath, whole house, etc.)
    • Location
    • Style
    • Date
    • Topic (for trends)
  • Organize by project and style/room
• What should all be included for a project?
  • Location
  • Size
  • Homeowners
  • Scope
  • Inspiration
  • Product list
  • Photos/videos

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-60-Organize-your-interior-design-media-assets

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