In the dynamic world of e-commerce, staying ahead of the curve is crucial for success. This episode of Tech Diva Biz Talks features Dave Valentine, a seasoned entrepreneur and Chief Revenue Officer at Finch, a performance agency specializing in digital advertising for e-commerce brands. With a track record of nine successful exits from 11 firms, Dave brings a wealth of experience to the table.
Dave shares groundbreaking insights on:
- The seismic shifts in e-commerce advertising due to AI integration
- Unconventional tactics that are yielding impressive results for brands
- The future of digital advertising and how to prepare for it
Learn how to scale your ad spend without sacrificing your return on ad spend (ROAS). Dave reveals:
- The power of mixed media modeling for precise budget allocation
- How to leverage IP-based attribution for comprehensive customer journey tracking
- The importance of balancing educational content with direct purchase campaigns
Creative Strategies for Tough Markets
Discover how Dave turned around a struggling B2B firm with an innovative "try before you buy" approach, resulting in explosive growth during the pandemic. This success story showcases the power of thinking outside the box when faced with challenging market conditions.
Dave predicts a significant shift in digital advertising, emphasizing:
- The declining effectiveness of interruption-based advertising
- The growing importance of building trust through consistent, valuable content
- How brands can prepare for these changes now
Visit https://www.finch.com.
Book time with Dave directly to discuss a paid ads ecomm strategy
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