We're here, it's happening, 2026 is officially a thing. As we restart our brains for the new year, we ponder:
- Is Hushpitality a thing?
- The good news about global growth
- Fatigue as a good thing in travel
- The shift away from marquee names and places
- The shift toward shoulder seasons and cost concerns
- How travel will be shaped less by whims and more by economic realism
- Eastern Europe's rise as a travel alternative
- How refinancing pressure is going to reshape hotel ownership structure
- The literary and movie travel trend
