If the word "creator" were a person, that person would be Tony Lorenz. He is known universally for his work in the global meetings and events sector and his impossibly deep understanding of the event management industry. He lays out the importance of Destination Management Companies (DMCs), entities that focus on on-the-ground logistics and specialized local experiences for travel and major events.
We talk through how they work, what would happen in a world without them, and their future. Also, how events have evolved since 2020, why they are sneakily underrated, and how to measure attendee ROI in a meaningful way.
