A Social commentary on the Vapid nature of American popular culture in the 1980s. Between the Greed is Good Philosophy espoused by Wallstreet Ringmasters and the last chaotic gasps of America’s cold war with the USSR, the average American was looking to cut loose, maybe drink some nose beers with their homies and watch some sweet music videos on MTV. Only problem is, the paranoia of the constant, yet still nebulously ambiguous, threat of nuclear war with a withering superpower does not for a chill high make, and with 13% of Americans living below the poverty line, John Carpenter’s They Live (1988) struck a chord with Audiences that were watching the first shots fired in the war on the middle class through the warped lens of the first ever 24 hour news cycle. In a world infiltrated and overtaken by a race of alien lifeforms that are exploiting our planet for its resources, a good-harted, red-blooded American drifter decides he must do two things: chew bubblegum, and Kick ASS!
