If talking about money stresses you out, this episode is for you!
Todd and Jen talk about MONEY!
The pair kick things off questioning why raising prices is such a hot topic in the industry before diving into all sorts of topics.
0:44 Why is this such a topic?
1:20 Projecting
2:53 Netflix example
6:05 Constant questioning leads to YOU not believing your worth
7:28 Embracing hard conversations
9:12 Why do we view price increases as bad?
9:52 Everyone is yelling "Charge our worth!" but not showing you how
10:48 SIDE NOTE: Jen's cup doesn't match her shirt
11:34 Avoid these things
17:13 Losing clients is the point
17:45 Oliver (our son) joins us
19:00 There's no need to overly explain
22:08 Todd wants a helicopter
23:00 How hourly pricing helps
24:45 You need a goal
25:39 How much money do you want to make if you never got tipped again?
28:16 How do we know when it's time to raise pricing?
31:08 To the stylist or barber that needs to cut back behind the chair
34:40 Raises should be based on pricing and NOT commission
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