If you're the person who is always saying, "Idk what to post!" it's because you're not putting any effort into it, and that's OK.
Just don't keep lying to yourself with, "I want to get better at this!" No, you don't. You don't.
Do you know how much free material is on the web that literally lays out countless strategies with varying levels of difficulty and/or effort?
You don't want to get better at it, or you would.
Why use social media?
People need to see your offer multiple times before they consider taking action.
Seven (7) is the magic number.
With social media, you could potentially reach someone seven times in a single day or week, or month which is something that was out of reach financially for most just a few years ago.
Keep in mind not all touches are the same.
What is an offer?
Your offer is simply telling people what problem you can solve for them.
Stand out - be different - entertainment is big.
Tell stories. Either your or your clients, preferably both.
Effort. If you don't put effort into things, your return will be lower.
Reps. No matter what you're trying to improve, getting in the reps is the answer.
Some things to AVOID (if your goal is to gain clientele):
Remember - Have fun with whatever it is you're up to. Our advice is only that, advice. It's based on what we've seen work and not work during our combined 30-ish years of business ownership. You're welcome to take or leave it.
Best,
Jen & Todd
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