How do you come up with content ideas?
In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough that you aren't flying by the seat of your pants but agile enough that you can pivot if you need to.
Key Learnings:
1. Look for trending content.
2. Built a guest posting shortlist from BuzzSumo.
3. Look at forums to find out what people ask about your expertise.
4. Feed the Google monster with low-hanging fruit.
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