The following guest sits down with host Justin White:
• Andrew Cady – Team Leader and Mortgage Loan Originator, UMortgage
When People Think of Mortgages, They Should Think of You
When assessing your brand as a loan originator, ask yourself this question: When people think of mortgages, do they think of you? Listen to Episode #41 of Good. Better. Broker. as we talk with Andrew Cady, a former retail LO who brought an epic brand with him when he switched to wholesale.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to build and maintain a brand that will keep you topofmind with borrowers and referral partners.
In this episode, we discuss ...
• 1:26 – Andrew talks about his transition from retail to wholesale
• 2:42 – Andrew describes what a brand means to him
• 4:08 – How Andrew’s brand has evolved over the years
• 5:07 – The importance of borrowers and real estate agents remembering you
• 6:25 – Andrew’s advice for creating a brand
• 7:25 – The three pillars of Andrew’s company and how they influence his brand
• 10:33 – How Andrew leverages social media to amplify his brand
• 12:05 – Andrew on how he’s built a follower base of real estate agents
• 14:28 – How Andrew coaches his team on building their brand
• 18:05 – How Andrew approaches his reputation as a mortgage loan originator
Resources Mentioned in This Episode:
Temporary Rate Buydowns
Show Contributor:
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Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
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