The following guest sits down with host Justin White:
• Kevin Kenerson – President, Lending Hand Mortgage
How a High Level of Communication With Real Estate Agents and Borrowers Can Lead to Referrals
In a transaction as complex as a mortgage, keeping all involved parties informed is essential. How can you impress your borrowers and referral partners with touchpoints throughout the loan process? Listen to Episode #33 of Good. Better. Broker. as we talk with a mortgage broker who views high-level communication not just as a way of doing business, but as a way of getting business.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to use communication with borrowers and real estate agents as a marketing strategy.
In this episode, we discuss ...
• 1:52 – Why Kevin says communication is the most essential part of the loan process
• 3:08 – Why Kevin uses task management to track touchpoints
• 6:10 – How Kevin decided to make communicating with agents a marketing campaign
• 7:08 – Little touches that help Kevin stand out during the loan process
• 9:08 – How maximizing the client experience leads to referrals
• 10:31 – Why Kevin hired a concierge to handle client experience
• 12:18 – How Kevin’s approach has helped with referrals from real estate agents
• 13:24 – What Kevin does to ensure he gets a Google™ review and referrals from clients
• 15:51 – Why reviews are important even with referrals
• 16:51 – Kevin’s advice for other mortgage brokers on how to improve their communication
Resources Mentioned in This Episode:
monday.com
Show Contributor:
Kevin Kenerson
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Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
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