In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Patti Rother, founder and CEO of Root+Rise to explore how AI is reshaping franchise development, marketing, and operational growth.
Patti shares how modern franchise brands can build AI-native systems that improve efficiency, accelerate decision-making, and create scalable growth engines for both founder-led and private equity-backed organizations. From franchise sales automation and marketing workflows to AI-powered analytics and lead response strategies, this conversation breaks down what forward-thinking brands are doing right now to stay competitive.
The episode also dives into the evolving franchise buyer journey, the importance of aligning operations with marketing promises, and why “speed to lead” is becoming one of the biggest differentiators in franchise development success.
