In this episode of the Bug Bux Podcast, Allan Draper hands the mic to Mat Rogers, partner at Lizard Marketing, for a "Would You Rather" showdown covering sales, marketing, operations, hiring, growth, and even selling the company. It's a rapid-fire look at how two pest control leaders actually think under pressure.
In this episode you'll learn:
• Whether Allan would take unlimited leads at a 20% close rate beats half the leads at 80%
• Why not all callbacks are bad
• Why hiring for attitude beats hiring for experience every time
• The tradeoff between $5M at high margins vs. $20M at thin margins
• How referrals build stickier, longer-retained customers than reviews alone
• Whether they'd sell their company for a life-changing payout — or keep building
If you've ever wondered how top operators think through the tough calls, this one's a fun, honest look behind the curtain.
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