In this episode Nicole and Sarah host Jen Gurecki, the co- founder & CEO of Coalition Snow, a women-owned and operated Reno-based snowsports brand on a mission to deconstruct the status quo.
Jen started skiing in high school and fell in love with it right away. Jen’s high school had a ski club that hosted affordable ski trips that helped her get time on snow. Jen was hooked. She’s now primarily a snowboarder, but most of her team is made up of skiers.
Jen tells us about her path from college to her work in outdoor education and how she came to the decision to start Coalition Snow and make skis and snowboards. It started when Jen was disappointed by the lack of high performance ski and snowboard equipment for women and decided to fill that gap. She saw that the lack of representation of women across the industry - so she jumped in and figured out how to make skis and snowboards.
Coalition Snow doesn’t make a lot of beginner equipment, but that wasn’t the void Jen saw in the industry - she wanted to make more advanced/expert equipment for women. Jen tells us about some of the new equipment Coalition is launching in the coming seasons that she’s excited about and where we can find their gear. Coalition sells direct to consumer and through a number of online retailers and in some physical locations.
Coalition has a unique approach to marketing, their presence is authentic - and Jen sees it as one tool to make snowsports more inclusive. Check out their social media below to see for yourself!
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