In this episode of The LVR Podcast, Ruan Burger and Marissa Schulze get into one of the most important topics in the broking industry: ethics. Not just compliance — ethics. Because while compliance sets the floor, your ethical standard is what defines your reputation, your longevity, and the kind of business you're actually building.
Ruan draws a clear distinction between customers and clients — and the level of commitment each word implies. A truly ethical broker holds a standard regardless of the pressure they're under, even when a client wants something that isn't in their best interest, and even when a referral partner is dangling an incentive to push the boundaries. Saying no in those moments is hard, especially early in a career when every deal counts. But it's exactly those moments that define your character and set the tone for how your business is perceived long-term.
Marissa is direct: brokers who consistently put the client's needs first — over their own commission, over short-term revenue — will always win in the long run. You might lose some business in the short term by holding your ethical line, but the trust and reputation you build as a result compounds into something far more valuable. She also makes the point that ethics isn't just personal — it flows through your team, your brand, and every client interaction your business delivers.
The challenge: decide early what kind of business you want to be, and let your actions — not your words — make that case every single time.
Ready to build a business built on trust? Explore the Broker Journal at successandbroker.com.au/the-broker-journal
Thank You To Our Hosts: Ruan Burger and Marissa Schulze
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