In this episode of The Riley Black Project, John and Crystal sit down with Stephanie of Pretty Pitty Design for one real maker conversation — covering craft shows, pricing pressure, brand loyalty, machine obsession, and why markets are about more than just sales.
From starting with a Cricut and Glowforge to running multiple lasers, Stephanie shares the behind-the-scenes truth of doing vendor shows in different seasons, choosing machines you trust, and navigating an economy where customers are spending smarter than ever.
We talk about:
- How vendor markets have changed (and what that means for makers)
- Why business cards still matter
- Selling during an unpredictable economy
- Brand loyalty vs upgrading machines
- Laser addiction
- Choosing the right events, not just more events
- Turning slow shows into content + future sales
- Pricing pressure when competitors undercut you
- Creating a brand that stands for something (and not just products)
- The emotional story behind Pretty Pitty Design and dog rescue
This episode is for every creative entrepreneur who’s:
✔️ Wondering if markets are still worth it
✔️ Debating another machine purchase
✔️ Feeling the slow season
✔️ Trying to survive rising costs
✔️ Building something real, not just chasing trends
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