Most tire shops have a trust problem. Ryan Mastrojohn is fixing it with transparency.
5 Questions With… is a short interview series featuring people working at the edge of their industry. One guest, five focused questions, no filler.
In this episode of Five Questions, we sit down with Ryan Mastrojohn, owner of RM Tyres in Toms River, NJ, who's been in the tire business since he was 18 and has strong opinions about what's broken in the industry and how to fix it.
Ryan's take is refreshingly blunt: customers aren't careless about their tires, they just never received the proper education. No one explains tread depth, stopping distance, or when to replace them. And when they walk into a shop, they're walking in with zero knowledge and trust due to the industry pre-existing bad reputation for upselling.
His solution? Use technology to show customers exactly where they stand. Every car that comes into RM Tyres gets scanned with Anyline's Tire Buddy before a technician even looks at it. Real numbers, real data, no sales pitch needed.
In this episode:
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#TireSafety #TireShop #AutomotiveIndustry #TireBuddy #Anyline #IndependentShop #CustomerExperience #Innovation
