Did you ever catch a tiger by the tail?
In late spring of 2005, the business had been operating as ForeverLawn Inc for just over a year. Dale and Brian were still in Albuquerque, had close to a dozen dealers set up, and were starting to see inquiries roll in. One evening, they received an email for a project they had never done before. You know the Karmie brothers - if the question is out there - so is the answer. Had they installed this type of project yet? No. Could they figure it out and do it well? Yes.
When there’s a challenge, they’ll always rise to the occasion.
It turns out that this guy owned a playground company that was doing work in New York City, and the customer wanted a field-installed as well. They agreed to complete the 60,000-square-foot installation, obtained a down payment, and the process began.
The to-do list was long - they needed to figure out how to fulfill this tall order: from what drainage system to utilize to gathering a team. How would they accomplish this? Listen in as the brothers talk through the planning process of what would be the jump start to the business becoming truly profitable.
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