Description

In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego. 

We explore several key aspects of SEO:

• The importance of targeting high-intent, long-tail keywords over high-volume, short-tail ones to boost conversions. 
• The necessity of personalized SEO strategies and a deep understanding of customer needs.

Our discussion extends to the intricacies of website migrations, including:

• meticulous planning, 
• effective redirects, 
• and their impact on SEO. 

Edwin offers valuable insights on various e-commerce platforms like Salesforce Commerce Cloud, Shopify, and Magento, highlighting their unique features and the challenges associated with their migrations.

We also explore Edwin's dual role in managing his independent SEO consultancy alongside his family's import business. He shares how he balances these responsibilities with caring for his growing family and mental health.

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Out of Office Chat Podcast


Notable Moments
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Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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