Description

In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links.

Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel presence.

Key Takeaways:

1. Guided Selling Approach: Actively guide customers through the buying journey by presenting curated options to simplify decisions.
2. Optimizing Categories and Collections: Break down categories into digestible, smaller sections to make the customer experience more focused.
3. Visibility Audit: The brand resume audit helps establish omnichannel optimization, critical for SEO in today's GPT-driven search environments.
4. Updating Blogs and Links: Regularly reviewing and optimizing content, including affiliate links and image sizes, can greatly improve website performance.
5. Omnichannel Optimization: Be present across platforms, consistently reinforcing your brand identity for improved visibility.

Listener Action Items:

1. Implement Guided Selling: Begin using the guided selling approach by presenting curated, clear choices to customers.
2. Optimize Your Collections: Break down business offers into more specific, targeted categories.
3. Visibility Audit: Conduct an omnichannel audit of your brand to ensure consistency across platforms.
4. Test Website Redirects: Ensure smooth URL transitions using tools like Screaming Frog and optimize redirects for seamless user experiences.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Free checklist: Is your Shopify store quietly losing sales? Run the 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you make a purchase using one of my links, I ...