Description

We are talking to  Sunny Logsdon all about using prelaunch strategies aligned with an SEO strategy!

Sunny works with small business owners who don't have a background in marketing, but need help creating a strategic plan.

Welcome to the Simple and Smart SEO Show!
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• Apply for a $99 SEO Site Audit!
• Leave a text or voice note.

1. SEO and Marketing should align with your customer's journey.

• The customer journey is the process of understanding where your customers were before they found you.
• The way that Sunny explains SEO to her clients is by having valuable content that your target customer needs.

2.   Think about how you can help your clients before they even know they need you.

• For customers who are in the pre-awareness stage, it's helpful to provide valuable content that answers questions they may have.
• Consider what other struggles they might be dealing with in their life.
• Provide next steps for people to take after consuming your content.

3. Listen to your clients to understand their different needs.

• Pay attention to the common traits and needs are of your audience segments in order to better serve them.
• Shift focus from general products to more specific solutions as you receive feedback from customers.

Join Sunny's 2023 content planning challenge (link coming soon!)

In the meantime, connect with Sunny:

LinkedIn
Insta
Facebook

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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Support the show

Free checklist: Is your Shopify store quietly losing sales? Run the 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you make a purchase using one of my links, I ...