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Welcome to the Simple and Smart SEO Show!
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What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2?

Our Takeaways:

1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed.

• Use Screaming Frog to optimize images for alt text and size.
• Site structure should be easy to navigate and make sense logically.
• Contact Stephanie for a free consultation and audit.

2. Optimize your Wordpress pages and Shopify pages.

• WordPress users: update your URL slug to something relevant and optimized.
• Shopify users: remember to check the box for automatic redirection when you make changes to a page.
• For URL slugs, try to keep them 3-4 terms long and relevant to the page topic.

3. What is White Hat SEO? What is Black Hat SEO?

• White hat SEO is optimizing your blog appropriately, putting in the targeted keyword on each page, two to three times max.
•  Black hat SEO: keyword stuffing, buying links, shady stuff behind the scenes.
• Competitive research falls under white hat seo. 

4. How to choose the best keywords for your site:

• Make sure that the keywords you're targeting are actually being Searched by potential customers. 
• Using UberSuggest and Answer the Public  can help ensure that you're using white hat SEO techniques.

5.  Find out the difference between a web developer's job and an SEO's job.

Final Note: If you Google your business name and don't come up on the first page, check that you're optimizing your keywords for the right keywords and go on podcasts to increase your visibility!

Need a sign for your business? Visit CollageandWood.com today!

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Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo:The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...