Description

In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from Terakeet.

This episode highlights practical SEO strategies and the importance of creating and distributing owned assets that align with business objectives, particularly:

• The importance of aligning social media strategies with business goals, rather than merely following platform guidelines. 
• The Mach-6 framework of owned, managed, and leveraged assets, focusing on how brands can optimize their digital properties for better marketing outcomes. 
• I also reflects on the benefits of controlling one's website content and the limitations of relying on third-party platforms like Amazon. 

00:00 Introduction to Follow Through Fridays
00:24 Understanding Owned Asset Optimization
00:46 Social Media Strategies for Business Goals
02:40 Pinterest Best Practices and Business Perspective
04:23 The Importance of Owned Assets
05:46 Implementing the Terakeet Mach-6 Framework
08:16 Leveraging Amazon for Product Distribution
09:49 Exploring the Managed and Leveraged Levels
11:19 Analyzing Search Engine Results for Your Brand
14:49 Conclusion and Invitation to Join the SEO Squad

Check out the Mach-6 Framework on Terakeet's website!

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!