Description

In this kickoff episode for 2026, Eric Shanfelt runs an “ask me anything” session focused on real-world problems publishers are dealing with right now, including ad strategy, performance, analytics, and the growing impact of bots and AI on measurement.

You will hear practical guidance on whether you should rotate or refresh ads, when AMP still matters (and when it does not), why email click data can be distorted by security bots, and how to think about AI crawlers and AI-driven discovery without losing control of your content. The episode wraps with a clear walkthrough of Core Web Vitals and what typically causes publishers to fail, especially cumulative layout shift from ad rendering.

Resource mentioned:
Google PageSpeed Insights: https://pagespeed.web.dev/

Key topics covered:

• Rotating and refreshing ads: why “more impressions” can create advertiser trust issues and hurt CTR
• AMP today: where it still shows up for some publishers, especially in Google News, and what to do if you do not have it
• Email measurement: how security bots can trigger false clicks and how to interpret click performance
• AI and publishers: indexing, sponsored content considerations, and what “value” looks like from AI surfaces
• GA4 basics that trip up dashboards: active users vs engaged users vs new users
• Core Web Vitals: what they measure, why they matter, and how to reduce cumulative layout shift by reserving fixed ad space

Learn more at https://nearviewmedia.com/