Description

In this week’s High Value Publishing session, Eric Shanfelt breaks down a common problem that costs publishers renewals and credibility with advertisers: you are driving traffic, but your advertiser’s Google Analytics is not giving you credit for it.

Eric explains where “hidden traffic” shows up (often as Direct/None, generic email platform sources, or social referrals) and shares a simple system you can use to make sure clicks from ads, newsletters, dedicated emails, sponsored content, and social campaigns are properly attributed to your publication.

You will learn:

• Why your traffic shows up as Direct, Email, or “missing”
• A simple UTM setup that makes attribution clear
• Source and medium naming that stays consistent
• What “normal” tracking gaps look like (and why numbers will not match)
• How to handle advertiser-provided UTMs without creating reporting messes

Learn more at https://nearviewmedia.com/