In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:
- The enforcement of stronger email authentication by Google and Yahoo.
- The removal of third-party cookies, particularly in Google Chrome.
- The integration of Artificial Intelligence into search engines.
- Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.
- The need for publishers to differentiate their advertising offerings from competitors and programmatic offerings.
- The importance of excellence in fundamental operations like website, email, social media and subscriptions.
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