What if the key to breaking through the relentless "sea of sameness" in advertising lies in the vibrant arts and culture of Minneapolis? Join us as we sit down with Rob Rankin, President and CEO of CCF Advertising, who brings over 35 years of industry experience to the table. Rob unravels how the creative energy of this city fuels innovative advertising strategies. We explore CCF's holistic approach to campaigns, focusing on emotional connections and how they drive behavior change amidst today's digital overload. Rob offers a unique perspective on balancing traditional and digital methods, ensuring that creativity remains at the forefront of impactful advertising.
