My video on quitting short-form content has 1.9 million views.
Last night, Instagram still got me for 10 minutes.
I'd just finished a 12-hour day of deep work. No notifications. No checking my phone. Then a 2.5-hour movie.
At midnight, I downloaded Instagram just to see how a post had performed.
The first thing that popped up was a reel. Then another.
"Just three more minutes."
Then I caught myself. I've built my entire life around avoiding this, and here I was justifying it.
Try this: name 10 reels you watched last week.
You probably can't.
But you can name a movie you watched years ago. The characters, the ending, how it made you feel.
Short-form content is too short for your brain to store. You're spending hours of your life and keeping none of it.
In the full video, I break down why scrolling feeds every other addiction you have, and why it quietly kills your motivation to build anything.
Watch it here: https://youtu.be/2WFrd66rXQE
