Description

In this conversation, Josh Chernikoff discusses his nine-step process for building lead generation machines that produce high-quality and high-converting leads on repeat. He addresses the common challenge of not knowing how to get leads and emphasizes the importance of founder-led sales. Josh shares his own experience of starting a tutoring business without any sales experience and explains how he overcame obstacles to become successful. He breaks down each step of his process, including getting clear on the ideal client, prospect-to-relationship building, creating a signature solution, laser targeting, magnetic messaging, and automating processes. He also highlights the significance of success amplifiers and scaling the business.

Takeaways:

• Building lead generation machines requires a systematic approach and a clear understanding of the ideal client.
• Founder-led sales can be a powerful strategy for generating leads and building a successful business.
• Messaging plays a crucial role in lead generation, and it's important to focus on communicating value and addressing the pain points of the ideal client.
• Automating lead generation processes can help scale the business and ensure a steady flow of high-quality leads.
• Success amplifiers, such as attending conferences and leveraging social media, can boost credibility and attract more ideal clients.
• Scaling the business requires a well-defined roadmap and the ability to target and convert a large number of high-quality leads.

Chapters:

00:00 Introduction: The Nine-Step Process for Building Lead Generation Machines

01:41 Founder-Led Sales: Overcoming the Challenge of Getting Leads

04:29 Scaling the Business: Going Beyond a Few Schools

10:28 Messaging Mastery: Communicating Value and Addressing Pain Points

23:14 Success Amplifiers: Boosting Credibility and Attracting Ideal Clients

26:34 Scaling the Business: A Well-Defined Roadmap for Lead Generation