Description

In this conversation, Josh Chernikoff interviews Kathryn Adabonyan, the founder and CEO of Go Pursue, a company that helps high school students explore career options and connect with professionals in those fields. They delve into Kathryn's journey as an entrepreneur, a testament to her resilience in overcoming sales and marketing challenges. Kathryn shares how the EdSales Elevation Experience helped her reframe her mindset about LinkedIn and establish herself as a thought leader in her industry. She also talks about the value of the mastermind group and the support she received from Josh and other members. Kathryn invites directors of career and technical education programs and employers in the DC area to connect with her.

Takeaways:

• The EdSales Elevation Experience was a game-changer for Kathryn, transforming her LinkedIn presence and propelling her to the forefront of her industry as a thought leader.
• The mastermind group provided valuable advice, different perspectives, and resource connections for Kathryn as an entrepreneur.
• Kathryn's success in generating leads and closing deals resulted from implementing what she learned in the EdSales Elevation Experience, not just on LinkedIn but in all aspects of her sales and marketing efforts.
• The support and generosity of Josh and the mastermind group members played a significant role in Kathryn's success.
• Kathryn is looking to connect with directors of career and technical education programs and employers in the DC area who are focused on career preparedness and building a talent pipeline.

Chapters

00:00 Introduction and Technical Difficulties

03:42 Challenges and Pain Points

07:17 The Importance of Confidence and Messaging

11:32 Implementing Sales and Marketing Strategies

21:45 Connecting with Directors of Career and Technical Education Programs and Employers in the DC Area

25:21 The Support and Generosity of the Mastermind Group

28:58 Conclusion and Invitation to Connect