Description

Main Points

It’s the second month of 2026 &  despite the uncertainty, my business is growing not by hustling, but with more calmness and focus: 

In this episode, I share the practical, how-to techniques I taught in a live workshop with 19 minority-owned business owners and allies, including:

• How editing my P&L helped me measure ROI (one change led to 500% ROI, another to 5,000% ROI)
• How I increased email open rates from 25% to 75% through trust and storytelling
• Why high-touch, human connection is a competitive advantage right now
• How sitting with discomfort leads to better business decisions
• Why scaling is about small, precise edits, not doing more
• What made me cry to my therapist

Where We Can Connect:
Schedule a Business & Career Review call with me to see if it’s a good fit to work together: elainelou.com/call
Check out our 300+ reviews on Google | LinkedIn | Youtube | Website
Follow the Podcast on Apple
Follow the Podcast on Spotify
Follow Elaine on Instagram: @elainelou_
Connect with Elaine on LinkedIn: Elaine Lou Cartas
Check out our other podcasts for Women of Color