Scaling a consumer packaged goods (CPG) business is like a box of chocolates, you never know what you’re going to get. There are so many options on how you can go-to-market and they all look shiny, delicious and different. But, what are the real opportunities? And the real pitfalls?
There are more than 20,000 new food and drink products launched every year and the go-to-market strategy for each can just be like choosing a goodie from a mixed box of chocolates, too much choice, unless you know what you’re doing. Of the new products launched every year, unfortunately many fail. I don’t want you to be one of those. In this episode of Foodpreneur with Chelsea Ford, a quick fire final episode of Season 10, I help you know what to choose so you get the best results possible.
Listen to find out:
💰What’s at stake when you only focus on your product;
💰What the three must-have aspects of a profitable CPG business are;
💰Why many brand stories are shallow and cost brand owners significant sales impact;
💰Where to place your focus if your revenue is less than $250,000, or $1M, or $20M per annum and you want to put more money in your pocket.
LINKS & RESOURCES:
Season 16
Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.
Here’s why you should be there:
Schedule May 21-22 in your diary and click this link to see how you can be part of it.
