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Making more revenue, especially predictable recurring revenue, while you sleep, would be amazing, right?

Imagine not having to set up your market stall or pitching to a wholesale buyer, week in week out? You’d save a lot of time. 

Or could you imagine the dollars cha-cha-chinging over and over again and you’ve changed nothing with your online store. Well this is all possible with a slick DTC digital strategy.

In this episode I’m giving you the three elements of setting up a super effective subscription service. 

This is what you’ll learn:

1. Developing your subscription offer;
2. Driving traffic to your shop; and
3. What tech you need.

LINKS & RESOURCES

• Link to Trade St Jam video interview with Ashley Rouse
• Episode 11, Pickability. Promotions that get your product in more baskets.
• Pricing for Distribution Workshop with Cartel & Co and Females in Food®. Click to save your place.

If you haven’t listened to episode 16 (38 mins), End to end product development expertise with a food scientist listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my Pricing for Distribution Workshop with Hayssam Bejjani, “The Chief” of Cartel & Co.

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.