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It’s hard making profitable packaged products. There’s a lot to consider and many actions to take. Most (80%) of food and drink businesses fail within five years - how do you avoid going out of business backwards?

How do you scale a business with food and drink packaged products that put more money in your pocket?

In this episode you’ll hear communications expert, Luisa Ford (aka my little sister), interview me on what it takes for foodpreneurs to be profitable.

You’ll learn:

1. What should you charge for your products;
   
2. What is the most important number to know;
   
3. What does accounting for intermediaries mean;
   
4. What pricing backwards means; and
   
5. What margin management is for consumer packaged goods.
   

LINKS & RESOURCES

• Distribution Pricing Workshop with Cartel & Co and Females in Food®

If you haven’t listened to episode 18 (1:14:04 mins), Distributors: making sales with margin. listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my Pricing for Distribution Workshop with Hayssam Bejjani, “The Chief” of Cartel & Co.

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.