Description

Send us Fan Mail

Making money in food and drink is hard -  almost impossible when you procrastinate and focus on all the wrong things. 

I bet if you’re here you may already know that there’s a lot to consider and many actions to take. 

73% of packaged food and drink brand owners don't pay themselves a wage because there is no profit to set aside for all their time and effort.  

Listen to my insights into what the five typical mistakes foodpreneurs make are, and get answers to these questions:

1. How do you go about creating a business from a food and drink product that puts more money in your pocket?
2. What should you charge?
3. Should you build velocity or value?
4. Is creating a brand important? And if so what does that actually mean?
5. What if you don’t know your numbers, what number should you start to familiarise yourself with so you are confident that you’re doing the right things?
6. And what about approaching buyers in either the retail or foodservice channel?

Season 17 with NFTC

Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.

If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.

They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.

Think of them as the ingredient partner that grows with you—not one you'll outgrow.

Check them out at nftc.com.au