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Ever had a retail buyer, distributor or wholesaler say to you "We have lines we already stock like yours that we want to sell through before considering bringing on a new supplier."? 

Argghhh…. How do you come back from that? You’ve had the courage to call and then it’s a thanks but no.

So how do you get ranged and be good different?

How do you get the buyer to say yes?

Food and drink is a competitive market, but imagine buyers contacting you rather than you them? It happens, so how can you make that happen for your brand?

In this episode I give you my six-pillar framework to help you develop new products and write a compelling sales pitch.

You’ll learn:

1. How to land more accounts;
2. How to get more product into more consumers’ hands; and
3. How to put more money in your pocket for every food and drink product your sell.

LINKS & RESOURCES

• Global specialty foods market research
• Masterclass and Scaling Workbook
• Waitlist for Foodpreneurs Formula®

If you haven’t listened to episode 28 (43.35 mins), Moving from DTC to wholesale. The scale story of a keto cereal brand., listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free on-demand masterclass that gives you the framework to help you navigate your scaling journey.

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.