Ever had a retail buyer, distributor or wholesaler say to you "We have lines we already stock like yours that we want to sell through before considering bringing on a new supplier."?
Argghhh…. How do you come back from that? You’ve had the courage to call and then it’s a thanks but no.
So how do you get ranged and be good different?
How do you get the buyer to say yes?
Food and drink is a competitive market, but imagine buyers contacting you rather than you them? It happens, so how can you make that happen for your brand?
In this episode I give you my six-pillar framework to help you develop new products and write a compelling sales pitch.
You’ll learn:
LINKS & RESOURCES
If you haven’t listened to episode 28 (43.35 mins), Moving from DTC to wholesale. The scale story of a keto cereal brand., listen here.
And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.
This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free on-demand masterclass that gives you the framework to help you navigate your scaling journey.
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
