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Want to tell your brand story to more buyers but don't get the opportunity? Thought about digitising your wholesale strategy so you reach more stockists? Since Covid-19, options to digitise your go-to market strategy have become easier to tap into and a less expensive way, than traditional marketing, to scale.

Digital business-to-business platforms, like TradeSquare and Faire Wholesale, are set up for this. 

In this episode I chat with digital nomad and Head of Marketplace for TradeSquare, Quentin Williams. TradeSquare brings together local suppliers and retailers online.

Quentin and I give you the steps to digitise your wholesale offer.

Listen to Episode 35 and learn:

1. What type of food and drink product offers do well on digital platforms; 
2. Why some products really struggle and what to do about it;
3. What type of retailers are on the platform; and
4. What you need to have prepared to hit the ground running.

For further help refining your wholesale offer, join me for ‘Money For Jam’, my FREE masterclass next week and learn my 6-pillar pitching framework to help you stand out from the crowd and land more wholesale accounts.

See the link in the show notes for more details and to save your place.

LINKS & RESOURCES

• TradeSquare.
• “Money For Jam” FREE Masterclass to help you stand out from the crowd and land more wholesale accounts.

If you haven’t listened to episode 34 (20 mins), Reviewing Q3 and and sales tactics to increase velocity in Q4, listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is brought to you by “Money For Jam”, my FREE masterclass helping you stand out from the crowd and land more wholesale accounts.

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.