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Did you start your foodpreneur journey in foodservice before landing on retail shelves? 

Do you find it easier to approach foodservice accounts and build relationships with those stockists in comparison to retail buyers? 

What happened when you started to win retail stockists? Did your foodservice buyer, the same one that gave you your big break, not like it when they saw that your product was now available in the retail store down the road from their cafe?

This is what happened to one of my Foodpreneurs Formula® members. 

In this episode I tell you how to stop foodservice accounts from leaving you when you start to get your product into retail. I help you know what to do to scale in foodservice and keep winning in retail. 

You'll learn how to keep all your accounts happy, keep making sales and how to keep putting money in your pocket for every product you sell. 

If you have foodservice outlets complaining that they no longer want to buy your product now it’s in retail, especially if it’s in the majors, you'll want to listen to this week's episode, this is more of what you’ll learn:

🍪 Pack and product sizes that are right for each sales channel.

🍪 How to price right so you don’t lose business.

🍪 Which distributors to approach that will help you be a success in both the foodservice and retail channels.

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula®
• Pricing for Distribution workshop

This episode is brought to you by Foodpreneurs Formula®, my business acceleration program for packaged food and drink brand owners ready to scale and my Pricing for Distribution workshop to learn how to engage a distributor to help you sell more product and put more money in your pocket.

If you haven’t listened to episode 38 (51 mins), Market research: what do shoppers really think of your brand, listen here.

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.