Last year when I made this episode, making money in the food and drink industry was hard. With global market issues and increased competition, it may be even more difficult in the current climate.
This was our number #1 episode in 2022 and for good reason. 73% of packaged food and drink brand owners don’t pay themselves a wage because there is no profit to set aside for all their time and effort, and if you're a foodpreneur reading this, you may already know that from first hand experience.
Listen to my updated industry insights into what the five typical mistakes foodpreneurs make are, and get answers to the questions still plaguing many of you, including:
🤔 How do I create a packaged food and drink business that allows me to pay myself a decent wage?
🤔 What should I charge?
🤔 Do I build velocity or value?
🤔 Is creating a brand important? And if so what does that actually mean?
🤔 What numbers do I need to know to be successful?
🤔 Should I approach buyers in retail or foodservice channel?
LINKS & RESOURCES
If you haven’t listened to episode 51 (49 mins), ‘How Two Foodpreneurs Created a Successful Business Selling a Largely Unknown Ingredient’. listen here.
This episode is brought to you by Foodpreneurs Formula, my business acceleration program for packaged food and drink brand owners ready to scale and The Foodpreneur Journey roadmap so you know what to expect and the mistakes to avoid.
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
