As Foodpreneurs (and in life in general), you'll experience many moments you might think of failures. Whether it's getting a 'no' from a retail buyer you've been communicating with for months, to a major piece of equipment failing right before fulfilling a big order, to thinking your entire business is a failure.
These moments will test you, but if you change your mindset around what a failure is, they need not break you (and often can be a catalyst for something greater).
This month we celebrate International Women's Day and in recognition of all the amazing women out there, this week on Foodpreneur with Chelsea Ford podcast I chat to Alexandra Sangster, a Foodpreneurs Formula member and emerging leader in shaping Canada's economy, culture, and society through food, drink, and consumer products. Alexandra has overcome multiple failures, from equipment failure to an unsuccessful partnership, to create a successful tea brand, which is helping support and empower women, and changing the world for the better through social impact initiatives.
Listen now to discover:
🍵 How to overcome perceived failures and change your mindset.
🍵 How your Foodpreneur community can help you manage stress.
🍵 Free resources to drive social impact with your business.
🍵 How to use a 'failure' as a learning opportunity for success.
🍵 How to ‘depersonalise’ feedback and use it to your advantage.
LINKS & RESOURCES
If you haven’t listened to episode 56 (115 mins), ‘Get Your Product into More Consumers’ Hands (Even Without a Budget!)’ listen here.
This episode is brought to you by Foodpreneurs Formula, my coaching program for packaged food and drink brand owners ready to scale, and Foodpreneurs Festival, the sales event opportunity of the year, specifically curated for packaged food and drink brand owners.
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
