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Thinking about barcodes might not be the most exciting part of creating a product as a Foodpreneur, but it usually is the first step in getting your product retail-ready (and a very important step!).

Barcodes can actually do some pretty cool things, like help you sell internationally, make your product look preferable in the eyes of a buyer, help you manage your entire supply chain, as well as even help the industry be more sustainable!

In episode 61 of the Foodpreneur with Chelsea Ford podcast, I chat with Marcel Sieira, the Chief Customer Officer at GS1 Australia. GS1 is a not-for-profit that helps Australian businesses who are trying to get products in the market (such as Foodpreneurs trying to get their product into retailers!). He tells you the critical things Foodpreneurs need to know about barcoding their products, as well as:

🥫 What a GTN is, why you need one when getting into the market, and why it’s more difficult to get ranged if you don’t.
🥫 Why placement and size of your barcode are important.
🥫 How the colour of your packaging can prevent your barcode from scanning.
🥫 How barcodes can help prevent product fraud.
🥫 And, the biggest trend affecting the industry, is the transition to 2D barcodes (and how you can use them in the future to do some amazing things!)

LINKS & RESOURCES

• GS1 Australia
• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival - your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Your Free Pitch Plan 
• Cristiana and Co
• Zoetic Tea

If you haven’t listened to episode 60 (22 mins), ‘‘How to Review Your Q1 Activity to Smash Your Goals in Q2!’ listen here.

This episode is brought to you by Foodpreneurs Formula, my coaching program for packaged food and drink brand owners ready to scale and Foodpreneurs Festival, the sales event opportunity of the year, specifically curated for packaged food and drink brand owners.

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.