Many Foodpreneurs tend to overthink their pitches, whether this is on the phone trying to get a meeting with a buyer, or in-person during an actual pitch. This is understandable; considering the amount of time that has gone into creating a product or brand, and the fact that getting into a retailer is a big step in scaling a packaged food and drink business.
"What do I say?", "Is my product even good enough?", "What do they actually care about?", "What info do they want/need"? The overwhelm can be paralysing and leave many to overthink the situation; which is why I put together a quick exercise to simplify the pitch process by prompting you to answer key questions rapidly. This will help you get to know the parts of your business a buyer wants to know about.
This episode is part two of a two-part series on nailing your sales pitch. If you haven’t listened to part 1 yet, you can listen to it here. In part 2 I take you through the final 5 of the 11 steps that will help you win more accounts, more often, by telling buyers what they actually want to hear, including:
🗣️ What your business model is.
🗣️ Details about any capital investment your business has, or will be acquiring.
🗣️ Details about your team or network.
🗣️ Asking for ‘the sale’.
🗣️ Why you care about solving this problem for your customers (the one I spoke about in #2 of ep. 67).
LINKS & RESOURCES
If you haven’t listened to episode 67 (9 mins), “A Rapid-fire Exercise to Win More Accounts Pt. 1” listen here.
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
