Many Foodpreneurs tend to overthink their pitches, whether this is on the phone trying to get a meeting with a buyer, or in-person during an actual pitch. This is understandable; considering the amount of time that has gone into creating a product or brand, and the fact that getting into a retailer is a big step in scaling a packaged food and drink business.
"What do I say?", "Is my product even good enough?", "What do they actually care about?", "What info do they want/need"? The overwhelm can be paralysing and leave many to overthink the situation; which is why I put together a quick exercise to simplify the pitch process by prompting you to answer key questions rapidly. This will help you get to know the parts of your business a buyer wants to know about.
This episode is part two of a two-part series on nailing your sales pitch. If you haven’t listened to part 1 yet, you can listen to it here. In part 2 I take you through the final 5 of the 11 steps that will help you win more accounts, more often, by telling buyers what they actually want to hear, including:
🗣️ What your business model is.
🗣️ Details about any capital investment your business has, or will be acquiring.
🗣️ Details about your team or network.
🗣️ Asking for ‘the sale’.
🗣️ Why you care about solving this problem for your customers (the one I spoke about in #2 of ep. 67).
LINKS & RESOURCES
If you haven’t listened to episode 67 (9 mins), “A Rapid-fire Exercise to Win More Accounts Pt. 1” listen here.
Season 16
Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.
Here’s why you should be there:
Schedule May 21-22 in your diary and click this link to see how you can be part of it.
