It’s almost a wrap on Q2 - a time when Foodpreneurs should have been taking advantage of the numerous special occasions to sell products, and sell HARD.
Did you?
If not, there are still opportunities in quarter 3 to hit your sales targets for 2023, despite increased operating costs. It’s how to increase your product profit margins, even with these rising running costs that I go through in episode 73 of Foodpreneur with Chelsea Ford podcast. It is 100% possible, and I’m going to tell you how.
I’m also going to help you review your quarter 2 and take you through:
➡️ Special occasions that you should have taken advantage of in Q2 to increase sales, and if you didn’t to make note of!
➡️ What ‘sandbagging’ is and why it’s the biggest mistake Foodpreneurs make at this time of year.
➡️ The key to driving sales in Q3.
➡️ How to increase your profit margins despite an increase in running costs.
➡️ Main two issues affecting Foodpreneurs profitability right now.
➡️ Why sales need to be at the forefront of your business in Q3, and how to make that your focus.
LINKS & RESOURCES
If you haven’t listened to episode 72 “Branding and Packaging to get your Product Off the Shelf” listen here.
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
