Making your food and drink brand stand out in a crowded market can be challenging. Retail shelves are more competitive than ever, with thousands of new food and drink products launched every year.
But there is a way to cut through the noise and boost your profits (even in these tough economic times with consumers cutting back on spending).
How? By implementing key actions and focusing on the right things based on your level of revenue.
In the latest episode of Foodpreneur with Chelsea Ford podcast, I’m sharing a secret revenue ladder that has helped my food and beverage clients put more money in their pockets. It's a game-changer, and it's never been shared publicly until now.
Listen now to discover:
🪜 The one thing to focus on for the balance of the year to double your revenue, or to get your revenue to the next level it should be at.
🪜The 3 things successful food and drink brands are built on.
🪜 What to focus and action based on your revenue.
🪜 How a brand dominated the yoghurt market in just 8 years through word of mouth.
🪜Key attributes to improve your income during a cost-of-living crisis.
🪜And much more!
LINKS & RESOURCES
If you haven’t listened to Episode 78 (36 mins), ‘Collaboration: Increasing Brand Awareness & Sales on a Budget' listen here.
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
