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Times are tough for many right now. The cost-of-living crisis has people pulling back on spending, which affects many small businesses, Foodpreneurs included.

But for those with packaged food and drink products who are wondering “How can I boost sales and profits when households are tightening their belts?", I have a solution for you, and it is simpler than you might expect.

And yes, I’m going to share it with you. 

In episode 83 of the Foodpreneur with Chelsea Ford podcast, I unpack my Scale Up Money Map, along with insights from previous guests, presenting strategies, tips and actions that will result in more sales and more profits for you (if you follow the advice).

This is an episode you’ll need to come back to over and over again, as my guests and I outline key actions you need to take to overcome your biggest challenges, including getting your product on more shelves, getting it through the checkout, making each product sale more profitable for YOU and how to hit or exceed your target revenue for the final quarter of 2023 and beyond.

These super valuable insights include:

📈 Getting out of your own way and taking the emotion out of business to help you scale.
📈 The calculation to reach your target revenue, and what you need to do to get there.
📈 My Foodpreneurs Formula function 8, and why it’s important.
📈 Shifting focus and prioritising key actions that will actually increase sales.
📈 Overcoming sales anxiety by using ‘solution selling.’
📈Reducing the amount of ‘no’s’ you hear from a buyer.
📈 Getting your product into more consumers baskets in a cost-of-living crisis, even when you’re the most expensive.
📈 What numbers you absolutely MUST KNOW.

LINKS & RESOURCES: 

• Your Free Pitch Plan 
• Waitlist for Foodpreneurs Formula Coaching Program
• More Money in Your Pocket FREE Online  Masterclass (Valued at $1,500) 
• Ep. 75: Overcoming Imposter Syndrome to Land More Accounts
• Ep.43 What to do When a Stockist Says ‘No’ or ‘No for Now
• Low/No-Cost Ways to Generate PR for Your Brand
• Ep.65 Building a Million Dollar Brand in an Overcrowded Space/Competitive Market 

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.