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What if I told you to focus on getting people to say 'no' to your product instead of 'yes’?
You might think I’m a few fries short of a Happy Meal, but hear me out.
We often stress over getting 'yes's’ but what would happen if we aimed instead for 100 'no's' while passionately promoting our product?
I’ll tell you – you’d get a few ‘yes’s’, but without having the pressure and stress of focusing on getting them.
The 100 ‘no’ challenge comes from my recent podcast guest, Sari Kimbell, a former Whole Foods Marketing Director, and business, and mindset coach. She's coached major brands and aspiring food entrepreneurs on how to achieve business success by shifting their mindsets.
In our conversation, she shares valuable insights into Overcoming imposter syndrome and self-sabotage.
🧠 3 Distinct types of Foodpreneurs and how knowing which one you are will determine your business setup.
🧠 Why Focusing on the ‘fun’ inside your business is essential.
🧠 The psychology of why Foodpreneurs give up before they’ve made any traction.
🧠 And much more.
LINKS & RESOURCES:
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
- Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
