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What if I told you to focus on getting people to say 'no' to your product instead of 'yes’?
You might think I’m a few fries short of a Happy Meal, but hear me out.
We often stress over getting 'yes's’ but what would happen if we aimed instead for 100 'no's' while passionately promoting our product?
I’ll tell you – you’d get a few ‘yes’s’, but without having the pressure and stress of focusing on getting them.
The 100 ‘no’ challenge comes from my recent podcast guest, Sari Kimbell, a former Whole Foods Marketing Director, and business, and mindset coach. She's coached major brands and aspiring food entrepreneurs on how to achieve business success by shifting their mindsets.
In our conversation, she shares valuable insights into Overcoming imposter syndrome and self-sabotage.
🧠 3 Distinct types of Foodpreneurs and how knowing which one you are will determine your business setup.
🧠 Why Focusing on the ‘fun’ inside your business is essential.
🧠 The psychology of why Foodpreneurs give up before they’ve made any traction.
🧠 And much more.
LINKS & RESOURCES:
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
