Avoiding burnout poses a significant hurdle for food and beverage entrepreneurs. Limited resources often prevent them from hiring, leading to the common issue of stretching themselves too thin. This, in turn, hampers their business's ability to scale.
If you’re like my latest podcast guests, who not only enjoy handpicking the fruit that goes into every single bottle of their product, but also engaging directly with customers, how do you then expand your business and bring your products to a wider audience
You use distributors.
This week on the podcast I chat to Genna and Katrina from Pyewackets Traditional, a range of flavoursome, organic, handmade, all natural tonics, shrubs and bitters. While they have a cult following and stockists across Australia, they knew they needed to do something if they wanted to get their products further out into the world and move beyond their limited geographical boundaries (without having to hire others to handpick the fruit!).
The answer? Finding distributors that align with their values, products, and target accounts.
They have a brand story that will leave you feeling inspired and a determination to ‘rewild’ the taste of today’s generations with products rooted in the past. Listen now to hear how their unique approach to finding and engaging distributors (which includes sliding into their DM’s!) is helping them expand their business in a way that aligns with their values and who they are, including:
🌿 A roadmap for working with the right types of distributors that align with your brand.
🌿 Effectively initiating contact with distributors and key questions to ask.
🌿 Why distribution for them was essential being ‘regional’ and wanting to reach more consumers.
🌿 Tailoring product promotion strategies based on seasonal variations.
🌿 Why they’ve opted for a salary-focused approach rather than prioritising profits.
🌿 Research methods to find the right distributors for their brand.
🌿 How going out on the road with their distributors helped them win additional stockists.
🌿 Ways they are helping their distributors get their products through the checkout.
🌿 Assets they’ve created to provide stockists and consumers with a deeper understanding of their products.
LINKS & RESOURCES
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
