Navigating social media as a brand owner is like wielding a double-edged sword. Master it, and you're on the path to becoming a household name, raking in sales through heightened social awareness. Misstep and you might find yourself pouring heaps of time into creating content that goes unnoticed or fails to captivate. Add the ever-evolving landscape of multiple platforms to the mix, and the challenge to stay on top of and adapt to constant changes becomes a wild (and exhausting!) ride.
My guest this week on the podcast is Mary Proulx from Bread Agency, a specialised social media agency renowned for generating fresh and effective ideas. Social media evolves rapidly, making it challenging to stay on top of of the latest trends and strategies to monetise your channels. Mary, a former PR professional turned social media expert with a global perspective, delves into the most pressing issues and opportunities in social media. Tune in as she shares valuable insights on building your brand without succumbing to burnout, including:
👍Key things to focus on to avoid ‘social media fatigue’.
👍How often to post to each channel.
👍Tik Tok vs Instagram: where you should be posting in 2024.
👍How to get others to create your content for you.
👍The truth of what actually happens to your brand if you’re not active on social media.
👍What to include in your content calendar.
👍An easy trick to increasing social engagement that most brand owners don’t do!
LINKS & RESOURCES:
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
