Navigating social media as a brand owner is like wielding a double-edged sword. Master it, and you're on the path to becoming a household name, raking in sales through heightened social awareness. Misstep and you might find yourself pouring heaps of time into creating content that goes unnoticed or fails to captivate. Add the ever-evolving landscape of multiple platforms to the mix, and the challenge to stay on top of and adapt to constant changes becomes a wild (and exhausting!) ride.
My guest this week on the podcast is Mary Proulx from Bread Agency, a specialised social media agency renowned for generating fresh and effective ideas. Social media evolves rapidly, making it challenging to stay on top of of the latest trends and strategies to monetise your channels. Mary, a former PR professional turned social media expert with a global perspective, delves into the most pressing issues and opportunities in social media. Tune in as she shares valuable insights on building your brand without succumbing to burnout, including:
👍Key things to focus on to avoid ‘social media fatigue’.
👍How often to post to each channel.
👍Tik Tok vs Instagram: where you should be posting in 2024.
👍How to get others to create your content for you.
👍The truth of what actually happens to your brand if you’re not active on social media.
👍What to include in your content calendar.
👍An easy trick to increasing social engagement that most brand owners don’t do!
LINKS & RESOURCES:
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
